Brand and web design for a Berlin-based international business coach, featuring strong information architecture.
CHALLENGE
How can we simplify the vast range of professional services offered by Gabriela Schweinberger while maintaining clarity for clients? With a variety of consulting, training, and mentoring options available, it can be overwhelming for potential clients to navigate and find the right service.
THE SOLUTION
To streamline the experience, we grouped all services into 5 clearly defined categories, each color-coded for easy navigation. This organized structure allows clients to quickly identify and explore the specific services they need, enhancing accessibility and clarity.
BRAND VISUALS + PORTRAIT
Colors, Fonts, Logo, Portrait
HOMEPAGE LAYOUT + STATIONARY
Personalized digital invoice/proposal templates, business card, email signature, web architecture
