The Web3 Marketplace for Carbon Neutral Fuels | Co-owned by buyers, producers, and investors.
By X⎻iO |
PROTOTYPE
PROCESS
THE CHALLENGE
FACTS
About 1.5 billion cars and 1.5 trillion liters of fossil fuel per year.
Fossil Fuels from across all use cases account for about 84% of global energy production.
resulting in 74% of the global CO2 emissions
This corresponds to about 1ºC of global warming *
The mobility electrification push is NOT enough as the global existing internal combustion engine fleet remains a significant contributor to the CO2 footprint for the foreseeable future.
THE CHANGE FROM PRE-INDUSTRIAL
The past eight years were the warmest on record globally, fueled by ever-rising greenhouse gas concentrations and accumulated heat, according to six leading international temperature datasets consolidated by the World Meteorological Organization. The average global temperature in 2022 was about 1.2 °C above the pre-industrial (1850-1900) levels.
It might not sound like a lot, but this is the main cause of sea levels rising, flooding, heavy storms, fire, and polar ice melting, therefore, lives are lost, trees are burned, species disappeared, and farms' yearly productivity is damaged. This will only get worse if global warming intensifies.
As talks around climate change get louder, the urgency for climate actions has brought us to a whole new set of words describing sustainability and goals: Carbon Neutral, Offsetting, Net Zero, and Real Zero have become buzzwords lately.
What do they mean and how do they engage in climate change?
Explained by National Grid → "net zero refers to the balance between the amount of greenhouse gas produced and the amount removed from the atmosphere... the best way we can tackle climate change by reducing global warming... What we do in the next decade to limit emissions will be critical to the future, which is why every country, sector, industry and each one of us must work together to find ways to cut the carbon we produce."
As described by National Grid, in easy words, achieving net zero and carbon neutrality has the same outcome, but the scale and kind of emissions removed are different. While Net Zero refers to the amount of all greenhouse gases (GHGs, such as carbon dioxide (CO2), sulphur dioxide, methane (CH4), nitrous oxide (N2O) and other hydrofluorocarbons) emitted by human activity, "carbon neutrality generally includes a wider definition of offsetting (counteract) residual emissions, emissions avoidance activities, and reduction trajectory."
Real zero would mean stopping all emissions, which isn’t realistically attainable across all sectors of our lives and industry. Net zero looks at emissions overall, allowing for the removal of any unavoidable emissions, such as those from aviation or manufacturing. Removing greenhouse gases could be via nature, as trees take CO2 from the atmosphere, or through new technology [capturing CO2] or changing industrial processes.
FOSSIL FUEL vs CARBON NEUTRAL FUEL
Fossil Fuel comes from buried organisms (dead plants and animals) through a geological process of millions of years and is therefore limited. Its extraction process from miles below ground causes air, water, and local community pollution and deep harm. Its burning process and final product have irreversible health effects.
Carbon Neutral Fuels are made using carbon dioxide (CO2) as raw material instead of fossils. The CO2 is directly captured from the air, recycled from power plants, or derived from carbonic acid in seawater. However, it only makes sense if it is produced and transported to urban places using renewable energy such as see-water, biomass from waste, and solar / wind power.
Each liter CNF has an immediate direct impact and avoids around 2.4 kg CO2 + additional supply chain emissions
PRIMARY RESEARCH
Interviews | Surveys
80 % of users are willing to buy CNF to compensate for their emissions footprint. The remaining 20-30% left comments on their doubts about the negative impacts of CNF. They also pointed out the negative effects of electric cars, battery production, disposals , and wanted to learn more about it.
90% of users were willing to pay up to 10% more of the fossil-fuel cost if that would help the environment.
50% would love to be part of the early adopters. The 40% were not clear about the meaning and/or benefits and wanted to learn more first.
80% would enjoy receiving and even sharing proudly their contributions with a Certificate of CO2 avoidance.
DEVICE TO PRIORITIZE
THE USER PERSONA
THE USER JOURNEY
THE PROBLEM
[Fuel-Swap App] is a marketplace to incentivize the use of CNF. We have observed that CNF is not widely available. It is still too expensive, provides no proof of origin, nor carbon reduction credit, and there is no funding to scale production, while regulations are still uncertain.
THE VALUE PROPOSITION
A marketplace, which incentivizes users with the use of CNF, prevents new CO2e coming from fossil fuel use and attracts investors to scale up production while bringing the cost down.
BRANDING
Logo | Colors | Typography
Research gathering information about the target audience, competitors, and industry trends.
Concept development brainstorming and ideation phase with different concepts for the logo, color, and typography.
Design development refining and developing the chosen concepts, creating multiple variations and options for the client to choose from.
Presentation for feedback and revisions.
Finalization preparing for use in various mediums.
Implementing across all the touchpoints of the brand.
It is important to note that the branding design process may vary depending on the specific project and the designer's approach. Additionally, a branding design project can include many more elements than just a logo, color, and typography, such as brand identity guidelines, brand voice, brand messaging, and more.
